Services

We develop transformational brand and business strategies that disrupt industries, and deliver long term success.

Our nimble team has experience across a broad range of services, creating and defining some of the Country’s most enduring brands. Whether it’s internal or external, big or small, strategy or design, new or established, we’re here to solve real problems.

Strategy

Designed to remove subjectivity and create a clear roadmap for internal alignment and external success. Houston’s range of tools and unique methodologies provide long-term solutions for our clients, and their people.

Brand Positioning

Brand Architecture

Naming & Taxonomy

B2B/B2C Sales Pitch

Go to Marketing Strategy

Place Strategy

Tone of Voice

Customer Experience Strategy

Customer Value Proposition

Messaging Framework

Trend and Insight Reporting

Research

Design

Strategically-led design is what we do. Working hand in hand with our team of strategists and copywriters, Houston’s design thinking spans brand development through to campaign execution, and has seen us create some of Australia's most iconic and loved brands.

Logo & Brand Identity

Motion Design and Guidelines

Digital & Web Design

Campaign Development

Place Branding

Sonic Branding

Brand and Digital Guidelines

Art Direction (Stills/Videography)

Branded Collateral

Sales Pitch Packs

Environmental

Considered spatial design and customer journey mapping is a key part of Houston’s design ethos and delivery. From workplaces, to events and activations right through to retail store fit-outs, over the years we’ve honed best practice expertise to deliver immersive experiences.

Branded Environments

Branded Uniforms

Customer Journey Mapping

Retail Concept Design

Workplace Environmental Design

Branded Merchandise

Placemaking & Installation

Sales Suite Design

Internal Brand & Culture

Positive brand transformation starts from the inside. Houston’s engagement methodology and experience working closely with Board & Executive teams right through to front line staff, ensures we bring a deep level understanding and commitment to uncovering business truths, driving long-term and meaningful change.

Employee Value Proposition

Company Behaviours / Values

Board & Executive Engagement

First-Nations Collaboration & Consultation

Internal Transformation Management

Conference Facilitation & Team Workshops

Awards

  • AGDA

    Identity- Brand Expression

    Distinction

    Toyota Australia

  • AGDA

    Alcohol Beverage - Short Run

    Finalist

    Twist Distilling

  • AGDA

    Brand Identity - Large Business

    Finalist

    UNI SQ

  • AGDA

    Brand Identity - Logos and Trademarks

    Distinction

    Ampol

  • AGDA

    Brand Identity - Large Business

    Distinction

    Ampol

  • AGDA

    Brand Identity - Large Business

    Finalist

    Oxford and Foley

  • AGDA

    Brand Identity - Logos and Trademarks

    Finalist

    UNISQ

  • AGDA

    Branding - Large Business

    Merit

    Charles Sturt University

  • AGDA

    Branding - Large Business

    Distinction

    Toyota Australia

  • AGDA

    Branding - Small Business

    Finalist

    Lendlease - King Street

  • AGDA

    Design Effectiveness

    Distinction

    Lendlease Mum's for Safety Campaign

  • AGDA

    Design for Good - Health and Wellbeing

    Merit

    Lendlease Mum's for Safety Campaign

  • AGDA

    Identity - Brand Manuals

    Distinction

    Toyota Australia

  • AGDA

    Illustration for Design

    Finalist

    Twist Distilling

  • AGDA

    Branding - Large Business

    Finalist

    Qantas Rebrand

  • AGDA

    Large Brand Identity

    Distinction

    PCYC

  • AGDA

    Large Business

    Finalist

    Lendlease - Victoria Cross

  • AGDA

    Logos and Trademarks

    Finalist

    Qantas Rebrand

  • AGDA

    Logos and Trademarks

    Merit

    Charles Sturt University

  • AGDA

    Logos, Trademarks and Symbols

    Merit

    PCYC

  • AGDA

    Logos, Trademarks and Symbols

    Finalist

    ID. Know Yourself

  • AGDA

    Small Business

    Merit

    ID. Know Yourself

  • AGDA

    Social and Community

    Finalist

    ID. Know Yourself

  • AGDA

    Writing for Design

    Merit

    Lendlease Mum's for Safety Campaign

  • AWARD Awards

    Large Identity and Application

    Gold Pencil

    Qantas Rebrand

  • AWARD Awards

    Logos

    Black Pencil

    Qantas Rebrand

  • Best Awards

    Brand Communication

    Silver

    Gelatissimo

  • Best Awards

    Small Brand Identity

    Gold

    ID. Know Yourself

  • Best Awards

    Business Communication

    Finalist

    Toyota Australia

  • Best Awards

    Colour Award Graphics

    Silver

    Charles Sturt University

  • Best Awards

    Colour Award Graphics

    Silver

    ID. Know Yourself

  • Best Awards

    Design Communication

    Finalist

    Toyota Australia

  • Best Awards

    Design Communication

    Finalist

    Toyota Asia

  • Best Awards

    Design Craft / Computer Generated

    Finalist

    Ampol

  • Best Awards

    Design Craft / Illustration

    Silver

    The Streets of Barangaroo

  • Best Awards

    Design Craft | Illustration

    Gold

    QT Hotel Singapore

  • Best Awards

    Design Craft | Illustration

    Gold

    Lendlease Gurrowa Place

  • Best Awards

    Design Craft / Typography

    Finalist

    Toyota Asia

  • Best Awards

    Design Craft/Illustration

    Finalist

    Twist Distilling

  • Best Awards

    Design Craft/Photography

    Bronze

    Charles Sturt University

  • Best Awards

    Environmental Graphics

    Bronze

    The Streets of Barangaroo

  • Best Awards

    Large Brand Identity

    Bronze

    Qantas Reband

  • Best Awards

    Large Brand Identity - Commercial

    Silver

    UTS Rebrand

  • Best Awards

    Large Brand Identity - Commercial

    Silver

    Charles Sturt University

  • Best Awards

    Large Brand Identity - Commercial

    Finalist

    Toyota Australia

  • Best Awards

    Large Brand Identity - Commerical

    Bronze

    Gelatissimo

  • Best Awards

    Large Brand Identity | Commerical

    Bronze

    atomica

  • Best Awards

    Large Brand Identity | Commerical

    Gold

    Lendlease Gurrowa Place

  • Best Awards

    Large Brand Identity | Commerical

    Bronze

    QT Hotel Singapore

  • Best Awards

    Large Brand Identity - Commerical

    Finalist

    Toyota Asia

  • Best Awards

    Large Brand Identity - Cultural

    Finalist

    PCYC

  • Best Awards

    Large Brand Identity | Cultural

    Silver

    Vinnies NSW Brand Refresh

  • Best Awards

    Packaging/Boutique

    Finalist

    Twist Distilling

  • Best Awards

    Small Brand Identity - Commercial

    Finalist

    Lendlease - Bernborough Ascot

  • Best Awards

    Small Brand Identity - Cultural

    Bronze

    Hope Hospitality

  • Cannes Lions Awards

    Safety Campaign

    Silver

    Lendlease Mum's for Safety Campaign

  • Transform Awards

    Best Brand Development Project to Reflect a Change of Mission, Value or Positioning

    Gold

    Toyota Asia

  • Transform Awards

    Best Brand Evolution - Business

    Silver

    Toyota Asia

  • Transform Awards

    Best Corporate Rebrand following a Merger or Aquisition

    Silver

    Keyton

  • Transform Awards

    Best Development of a new brand within an existing brand portfolio

    Silver

    Origin Home

  • Transform Awards

    Best Place Brand

    Gold

    Lendlease - Victoria Cross

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Silver

    UNI SQ

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Gold

    Keyton

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Highly Commended

    TOGA - The Post House

  • Transform Awards

    Best use of Typography

    Silver

    Gelatissimo

  • Transform Awards

    Best use of Typography

    Silver

    Toyota Asia

  • Transform Awards

    Best use of Typography

    Highly Commended

    TOGA - The Post House

  • Transform Awards

    Best Visual Identity - Charity, NGO or NFP

    Silver

    ID. Know Yourself

  • Transform Awards

    Best Visual Identity - Education Sector

    Silver

    UNI SQ

  • Transform Awards

    Best Visual Identity - Technology, Media and Telecommunications

    Bronze

    StudioSpace

  • Transform Awards

    Best Visual Identity - Transport and Logistics Sector

    Silver

    Toyota Asia

  • Transform Awards

    Best Visual Identity - Technology, Media and Telecommunications

    Silver

    nbn

  • Transform Awards

    Brand Evolution - Consumer

    Bronze

    nbn

  • AGDA

    Identity- Brand Expression

    Distinction

    Toyota Australia

  • AGDA

    Branding - Large Business

    Distinction

    Toyota Australia

  • AGDA

    Branding - Small Business

    Finalist

    Lendlease - King Street

  • AGDA

    Identity - Brand Manuals

    Distinction

    Toyota Australia

  • Best Awards

    Business Communication

    Finalist

    Toyota Australia

  • Best Awards

    Design Communication

    Finalist

    Toyota Australia

  • Best Awards

    Large Brand Identity - Commercial

    Finalist

    Toyota Australia

  • AGDA

    Alcohol Beverage - Short Run

    Finalist

    Twist Distilling

  • AGDA

    Illustration for Design

    Finalist

    Twist Distilling

  • AGDA

    Large Brand Identity

    Distinction

    PCYC

  • AGDA

    Large Business

    Finalist

    Lendlease - Victoria Cross

  • AGDA

    Logos, Trademarks and Symbols

    Merit

    PCYC

  • AGDA

    Logos, Trademarks and Symbols

    Finalist

    ID. Know Yourself

  • AGDA

    Small Business

    Merit

    ID. Know Yourself

  • AGDA

    Social and Community

    Finalist

    ID. Know Yourself

  • Best Awards

    Small Brand Identity

    Gold

    ID. Know Yourself

  • Best Awards

    Colour Award Graphics

    Silver

    ID. Know Yourself

  • Best Awards

    Design Craft/Illustration

    Finalist

    Twist Distilling

  • Best Awards

    Large Brand Identity - Cultural

    Finalist

    PCYC

  • Best Awards

    Packaging/Boutique

    Finalist

    Twist Distilling

  • Transform Awards

    Best Corporate Rebrand following a Merger or Aquisition

    Silver

    Keyton

  • Transform Awards

    Best Development of a new brand within an existing brand portfolio

    Silver

    Origin Home

  • Transform Awards

    Best Place Brand

    Gold

    Lendlease - Victoria Cross

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Gold

    Keyton

  • Transform Awards

    Best Visual Identity - Charity, NGO or NFP

    Silver

    ID. Know Yourself

  • Transform Awards

    Best Visual Identity - Technology, Media and Telecommunications

    Bronze

    StudioSpace

  • Transform Awards

    Best Visual Identity - Technology, Media and Telecommunications

    Silver

    nbn

  • Transform Awards

    Brand Evolution - Consumer

    Bronze

    nbn

  • AGDA

    Brand Identity - Large Business

    Finalist

    UNI SQ

  • AGDA

    Brand Identity - Logos and Trademarks

    Finalist

    UNISQ

  • Best Awards

    Brand Communication

    Silver

    Gelatissimo

  • Best Awards

    Large Brand Identity - Commerical

    Bronze

    Gelatissimo

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Silver

    UNI SQ

  • Transform Awards

    Best Strategic or Creative Development of a New Brand

    Highly Commended

    TOGA - The Post House

  • Transform Awards

    Best use of Typography

    Silver

    Gelatissimo

  • Transform Awards

    Best use of Typography

    Highly Commended

    TOGA - The Post House

  • Transform Awards

    Best Visual Identity - Education Sector

    Silver

    UNI SQ

  • AGDA

    Brand Identity - Logos and Trademarks

    Distinction

    Ampol

  • AGDA

    Brand Identity - Large Business

    Distinction

    Ampol

  • AGDA

    Brand Identity - Large Business

    Finalist

    Oxford and Foley

  • Best Awards

    Design Craft / Computer Generated

    Finalist

    Ampol

  • AGDA

    Branding - Large Business

    Merit

    Charles Sturt University

  • AGDA

    Design Effectiveness

    Distinction

    Lendlease Mum's for Safety Campaign

  • AGDA

    Design for Good - Health and Wellbeing

    Merit

    Lendlease Mum's for Safety Campaign

  • AGDA

    Logos and Trademarks

    Merit

    Charles Sturt University

  • AGDA

    Writing for Design

    Merit

    Lendlease Mum's for Safety Campaign

  • Best Awards

    Colour Award Graphics

    Silver

    Charles Sturt University

  • Best Awards

    Design Craft/Photography

    Bronze

    Charles Sturt University

  • Best Awards

    Large Brand Identity - Commercial

    Silver

    Charles Sturt University

  • Best Awards

    Small Brand Identity - Commercial

    Finalist

    Lendlease - Bernborough Ascot

  • Cannes Lions Awards

    Safety Campaign

    Silver

    Lendlease Mum's for Safety Campaign

  • AGDA

    Branding - Large Business

    Finalist

    Qantas Rebrand

  • AGDA

    Logos and Trademarks

    Finalist

    Qantas Rebrand

  • AWARD Awards

    Large Identity and Application

    Gold Pencil

    Qantas Rebrand

  • AWARD Awards

    Logos

    Black Pencil

    Qantas Rebrand

  • Best Awards

    Environmental Graphics

    Bronze

    The Streets of Barangaroo

  • Best Awards

    Design Communication

    Finalist

    Toyota Asia

  • Best Awards

    Design Craft / Typography

    Finalist

    Toyota Asia

  • Best Awards

    Large Brand Identity - Commerical

    Finalist

    Toyota Asia

  • Best Awards

    Small Brand Identity - Cultural

    Bronze

    Hope Hospitality

  • Transform Awards

    Best Brand Development Project to Reflect a Change of Mission, Value or Positioning

    Gold

    Toyota Asia

  • Transform Awards

    Best Brand Evolution - Business

    Silver

    Toyota Asia

  • Transform Awards

    Best use of Typography

    Silver

    Toyota Asia

  • Transform Awards

    Best Visual Identity - Transport and Logistics Sector

    Silver

    Toyota Asia

  • Best Awards

    Design Craft / Illustration

    Silver

    The Streets of Barangaroo

  • Best Awards

    Design Craft | Illustration

    Gold

    QT Hotel Singapore

  • Best Awards

    Design Craft | Illustration

    Gold

    Lendlease Gurrowa Place

  • Best Awards

    Large Brand Identity | Commerical

    Bronze

    atomica

  • Best Awards

    Large Brand Identity | Commerical

    Gold

    Lendlease Gurrowa Place

  • Best Awards

    Large Brand Identity | Commerical

    Bronze

    QT Hotel Singapore

  • Best Awards

    Large Brand Identity | Cultural

    Silver

    Vinnies NSW Brand Refresh

  • Best Awards

    Large Brand Identity

    Bronze

    Qantas Reband

  • Best Awards

    Large Brand Identity - Commercial

    Silver

    UTS Rebrand

Houston Group acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. Our studio sits on the traditional lands of the Gadigal people of the Eora nation and Wurundjeri people of the Kulin, and we pay our respects to their Elders past and present.

Check out our reconciliation action plan